What Is the PSA Certification, and Who Is It For?

The Pricing Strategy Advisor (PSA) certification is specifically designed to enhance your skills in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values.

Benefits of Becoming a PSA

Knowledge:

• The purpose and benefits of CMAs, and how to guide clients through them
• Terminology of pricing and valuation
• The Code of Ethics as it relates to pricing
• How to identify appropriate comparables, and where to find information about them
• The role of supply and demand in pricing
• How to adjust comparables
• Specific challenges and special situations in making adjustments
• How to work with appraisers
• How to hone your pricing skills and practices

Benefits:

• Use of PSA logo and name
• Downloadable PSA Certificate
• Customizable Press Release
• PSA Customizable Marketing Materials
• Monthly e-newsletter
• Facebook private networking group