There is a disconnect in real estate in that consumers are looking for agents with hyper-local expertise, while agents tend to cast wider nets. This session will go over the various tools available to you in the MLS to make you an expert in your hyper-local market area(s). Topics include Market Watch, Hot Sheets, My Favorite Search,  iMapp, Market Statistics, Matrix Market Stats, and Matrix Market Reports. We will also cover various techniques in analyzing the composition of your market and determining what drives value!